Keep the soccer spirit going.
An international soccer tournament is no easy feat (logistically speaking), so it was no wonder that Orange delegated several steps of the merchandising strategy to Kick And Rush.
In collaborating with Kick And Rush for the African Cup of Nations, Orange was looking to craft eco-friendly ‘goodies’ to hand out to soccer fans and create an overall atmosphere of celebration and unity.
As always, from the design of the goodies to the production of the items themselves, Kick And Rush seamlessly delivered the items to Cameroon, where the tournament was taking place.
When your favourite team scores, you feel it in your bones: Orange wanted to provide soccer fans with the perfect celebratory goodies.
Which is why Kick And Rush ended up creating a varied array of promotional items for Orange to give out to soccer fans at the African Cup of Nations.
These products ranged from clappers, to soccer balls, to elegant Biotic pens –all made from recycled plastic. Other freebies included the trophies handed out to winners made of locally sourced, Cameroonian wood, stickers and more.
In all, Kick And Rush successfully created, produced and dispatched half a million items from France to Cameroon, all the while meeting the challenging logistics with flying colours.
The promotional products made for Orange were a great success among fans of the African Cup of Nations.
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Corinne Van Den Bemden