Comfort for the littlest ones.
Falling leaves are not the only thing that the colder months bring. Flu season is persistent by the year, and not even the littlest ones are not spared! And although going to the pharmacy and obtaining flu medicine is no biggie, which brand consumers choose to help alleviate their cold will make or break a company’s sales.
This is why pharmaceutical company Tilman asked Kick And Rush to create an attractive gift-with-purchase to boost the sales of flu medicines in pharmacies. Their intended audience? Children!
There’s no sadder sight than a sick kid stuck in bed. So, what better way to comfort them than with a new cuddly buddy? Which is why Kick And Rush designed, produced and delivered over 44,000 penguin plush toys for children.
The collection effect.
Only one? Three, please! The promotion encouraged parents to buy 3 Tilman products to receive the stuffed animal with the purchase. There were also three variations of the cuddly penguin, with different colour scarves, each to represent a different ailment.
Win-win for all. The adorable critters were a hit among Tilman’s youngest consumers. Since there were three different types of plushies, this created a the ‘collection’ effect that children often desire. This (of course) boosted sales for Tilman.
And that’s how you merch to impress. Whether it be meeting your target audience, or crafting the perfect promotional item, we’ve got you covered at Kick And Rush.
Ready to dive in?
Get in touch with us today.
Corinne Van Den Bemden