Little ones (and often, grown-ups too), are always in when it comes to the softness of a new cuddly best friend.

It is here where Kick And Rush proposed the viral, reversible plush octopus as a gift-with-purchase –with an educational twist! 

We proposed that on each tentacle, the Octopus plush have an embroidered, informative pictogram with a way to promote sun health. From then on, from design to delivery, Kick And Rush took care of the entire production process. 

To say the adorable octopus plushies were a success is an understatement. The cuddly critters were extremely eye–catching, and, in conveying the message of the importance of sunscreen, generated extra interest in their sun products.
  
What’s more? Children wanted to collect the three different plush toys made by Kick And Rush, which of course boosted Avène’s sales. Double win-win.  The product wouldn’t be a hit without a sweet bonus: Pharmacies began having competitions to have the best product set up, and competed for the giant octopus as a POS.