Plushies for Tilman

Plushies for Tilman

Cuddly pals for the little ones. 

Tilman asked us to create an attractive gift-with-purchase to boost the sales of flu medicines in pharmacies. Their intended audience? Parents ( and their children!)

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Here's the run down:

Flu-season spares no one. For this reason, pharmaceutical company Tilman asked us to help them create a gift-with-purchase to boost the sale of flu-medicine. Their intended audience were the most vulnerable ones of a family –children.  

Good to know:

  • Tilman wanted a gift-with-purchase that was comforting to those who received them.
  • Tilman wanted to boost their sales of flu-medicine during winter –peak flu season.

Outcome:

Kick And Rush designed, created, and distributed 45.000 penguin plushies for Tilman, to be gifted in pharmacies throughout Belgium. For added novelty, we created three variations of these penguin plushie: each with different color accessories and facial expressions. This prompted consumers to buy more Tilman flu-medicine, as people began collecting the three variations of the penguin plushes.

The collaboration was a definite success. Since then, we have worked with Tilman to continue bringing these cuddly critters to life.