How we did it:

What's one thing you're most likely going to need as a Belgian? An umbrella, of course!

After pre-selecting a few items for them, Nationale Loterij ultimately chose an umbrella as their gift with purchase. 

Our designers got to work, and also curated an array of potential designs. Nationale Loterij opted for the iconic Lotto ball design, in an all over print, with their lucky number 45. From then on, we handled the sourcing, customisation, and quality control. 

Outcome:

We packed and delivered 2.000 umbrellas for Nationale Loterij to distribute across Belgium at the end of the year, 2023. Nationale Loterij was thrilled, and their players had an extra eye-catching gift to look forward to when playing their luck. Win-win!