#WeAreResourcers campaign for Veolia

#WeAreResourcers campaign for Veolia

Mindful merch is the way:

Veolia, a global leader in environmental services, launched the #WeAreResourcers campaign to promote sustainability and highlight its commitment to environmental stewardship.

Veolia_Portrait copy

Merch with a cause

Challenge: Veolia wanted to convey their message of sustainability to a diverse audience on a global scale. They aimed to showcase their dedication to sustainability through tangible actions and collaborations.

Solution: We collaborated with BINI, a local specialist in sustainable products, to create a distinctive series of cutlery made from 95% wood pulp. We also partnered with other sustainable, local suppliers. 

Key Strategies Employed:

  1. Comprehensive Vision of Sustainability: Veolia's #weareresourcers campaign embodied a holistic approach to sustainability, encompassing both global outreach and personalized collections.
  2. Strategic Partnership: By collaborating with BINI, we helped Veolia highlight their dedication to sustainability as well as to supporting local businesses.

Outcome: We produced and handled over 10,000 pieces for the #WeAreResourcers campaign, which was shipped to a total of 21 countries worldwide.