From Lip Tint to Lifestyle: How Maybelline Made a Moment
When Maybelline launched their Teddy Lip Tint, they weren’t just looking to put a product on shelves—they wanted to wrap beauty lovers in the full brand experience (literally). That’s where we stepped in.
From fuzzy idea to fuzzy headband, Kick And Rush handled it all—ideation, sourcing, and delivery.
We created a custom headband in teddy material, tailored to the campaign’s visuals and designed to fit perfectly into everyday beauty rituals. For skincare prep, makeup time, or mirror selfies—it wasn’t just merch. It was Maybelline mode: on.
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How It Worked
✔ In-store Activation at Kruidvat
Beauty fans could grab a headband with their Teddy Lip Tint—a real-life moment of brand connection in-store.
✔ PR & Influencer Integration
The headbands added a tactile, cozy touch to PR packages—and influencers loved them. Think: unboxings, UGC, and authentic shoutouts galore.
✔ More Than a Freebie
This wasn’t a throwaway item. It became a functional, fashion-forward part of the daily beauty routine—and the brand story.
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