How we brought Komatsu to BAUMA

Our solution? A booth taken to the next level –a pop-up shop! Three members of the Kick and Rush team worked together to bring the Komatsu brand experience to the BAUMA fair, day in, and day out, for the duration of the fair.

The shop had an immense variety of Komatsu merchandise, including toys and apparel for babies and kids, all sorts of clothing apparel for adults including polos and jackets, and high-end items such a leather goods. And of course, we couldn’t forget Komatsu’s iconic line of miniature construction vehicles, a revered item among miniature collectors.

The shop was an absolute success, bringing in an estimated 150,000 euros. Talk about the power of merch!

Revenue wasn’t the only positive consequence –Komatsu also decided to extend their contract with us for 3 more years, solidifying our successful partnership once again.